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<aside> <img src="/icons/row_gray.svg" alt="/icons/row_gray.svg" width="40px" /> Table of Contents

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About Ambitio: Copilot for Education Abroad

At Ambitio, we're building India's first AI-powered global admissions platform that helps students get into their dream schools. Our mission is to democratize access to quality global education by making the admissions process 10x easier through personalized AI guidance. We combine advanced AI technology with alumni mentorship to help students build stronger profiles and craft compelling applications.

We're a founding team of IIT BHU alumni who have experienced firsthand the challenges of global higher education admissions. More than 100,000+ users have explored our platform and have received admits from top institutions like Stanford, Oxford, NYU, Cornell, Columbia and other leading universities. We're backed by notable investors including BLinC Invest, First Cheque and We Founder Circle.

About the Role

As the Senior Performance Marketing Manager at Ambitio, you will run and scale our paid acquisition across Meta, Google, and new channels. You will own growth targets, manage large budgets with precision, and drive measurable improvements in traffic quality and conversion.

You will blend analytical depth with strong creative instincts, diagnose funnel issues quickly, and run fast experiments that compound into sustained performance gains. Your work will shape how students discover Ambitio and directly influence our revenue trajectory.

This role is ideal for someone who is highly analytical, thrives in fast-moving environments, and enjoys full accountability for spend, efficiency, and outcomes.

Key Responsibilities

Run Performance & Scale Acquisition

• Manage and optimise paid campaigns across Meta, Google, and new channels to drive high-quality growth.
• Maintain strong campaign structure, audience hygiene, and pacing to maximise signal and efficiency.
• Identify scale opportunities across segments and double down on high-performing clusters.

Improve Funnel & Lift Conversion

• Analyse the user journey to find friction points and build experiments that improve conversion and show-up rates.
• Test variations in creative, targeting, bidding, and landing experience to unlock measurable gains.
• Work closely with sales and ops to ensure fast follow-up and tight alignment with demand peaks.

Own Budgets, Forecasting & Experimentation

• Manage monthly budgets with accuracy and ensure spend aligns with volume and efficiency targets.
• Build weekly forecasts and performance reports that convert data into clear recommendations.
• Create and run a systematic experimentation pipeline that refreshes creatives, reduces fatigue, and strengthens account learning.

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This is an in office, full-time role. Our entire team works out of our BLR office.

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What makes you a great fit?

This makes you a fit

• 4+ years of hands-on experience running performance marketing across Meta and Google at a fast-growing startup.
• Strong analytical depth with the ability to interpret data, diagnose bottlenecks, and make fast, insight-led decisions.
• Proven record of scaling paid acquisition, improving conversion, and managing large budgets with precision.
• Comfort with rapid experimentation and a bias for measurable outcomes.

This sets you apart

• Experience driving growth in EdTech or other high-intent consumer categories.
• Background in building structured testing pipelines, creative refresh systems, or multi-channel scaling playbooks.
• Understanding of user behaviour, motivation, and the psychology behind performance-driven messaging.
• Prior startup or entrepreneurial experience showing ownership, speed, and resilience.

Why Join Us?

• You will build the core growth engine of a category-defining company You’re not optimising ads for a feature. You are architecting the acquisition system that powers a once-in-a-decade shift in how global admissions works.
• You get full ownership over performance and scale You control spend, creative, funnels, and outcomes. No layers, no waiting, no fragmentation. Your decisions directly shape revenue, pace, and strategy.
• You see your impact in real time at massive leverage A great campaign shifts thousands of student journeys. A smart experiment moves weekly revenue. Few roles offer this level of visibility and compounding impact.

Hiring Process

We’re looking for ambitious builders who want to shape Ambitio’s future. Here’s how we approach hiring:

• 🎯 Performance Strategy How you break down acquisition problems, read data patterns, identify bottlenecks, and design experiments that drive measurable lift.
• 📈 Execution and Craft How you structure accounts, manage budgets, build creative testing systems, and translate insights into predictable performance at scale.
• 🧩 Ownership and Decision Making How you take end to end accountability for spend, efficiency, and outcomes, collaborate with sales and creatives, and operate with speed under ambiguity.
• 🎉 Offer If the skills and values align, we move fast to bring you on board.

<aside> 👉 We’d love to know more about you. Apply to join us at Ambitio (in less than 3 mins)

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